'Drone' - a visual experience that is both unexpected and totally new.

Project scope

Digital Strategy
Creative Design
Experiential
Event Marketing
Social

 

The Campaign

INFINITI was launching the new model of the QX30. They wanted to create a buzz around the unveiling like any other car company...but they wanted to do something in a way that would portray the technology and innovative nature of the vehicle.

 

The Challenges

How do you reveal an exciting new car to a crowd of press that has seen it all? You give them a visual experience that is both unexpected and totally new.

 

The solution

We created an entirely original reveal moment using drones and a little bit of imagination.

A key takeaway here? Just because your product does some pretty amazing things doesn’t mean you need to hit your audience over the head with it. Instead, explain your product’s benefits in a relatable way so consumers are able to see themselves using it. 

The impact

The event created massive buzz in magazines and the automotive world as a whole, which greatly contributed to a successful launch of the QX-30.

Our work with INFINITI has helped drive more than a  +14% increase in revenue YOY – and grown awareness.

 

INFINITI reveal its newest vehicle, the 2016 INFINITI QX30.