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LEXUS

'Hoverboard Experience' - an immersive, wrap-around video booth that simulates the actual hoverboard experience

Project scope

Digital Strategy
Experiential
Event Marketing
Digital
Online
Social

The Campaign

Inspired by the Lexus “Amazing In Motion” campaign, we created an immersive, wrap-around video booth that simulates the actual hoverboard experience—as if one were riding the SLIDE at the skate park featured in the Lexus video.

The Challenges

Creating SLIDE required re-engineering core technologies and uncovering true technical innovations. From assembling maglev technology into a board, to finding the right combination of superconductors, magnets and liquid nitrogen – every step pushed the team to stretch the possibilities of technology.

The solution

“THERE IS NO SUCH THING AS IMPOSSIBLE, IT’S JUST A MATTER OF FIGURING OUT HOW” - Haruhiko Tanahashi, Lexus Chief Engineer

Every part of SLIDE required masters of design, technology and skateboarding to re-imagine their craft. The stories that came from this journey are as awe-inspiring as the final experience.

The impact

Through the course of 6 days, over 22,000 users got the chance to experience a ride they thought could only happen in movies.  The virtual experience allowed participants to receive a unique video clip of their ride through the park and provided them with the opportunity to share it on social media.