'About Our Colors' - Tide & the NFL draft pick
'About Our Colors' social Media Campaign
Project scope
Photography
Image retouching
Social media integration
Digital Strategy
The Campaign
'About Our Colors' was a social Media Campaign using Twitter in a collaboration with NFL and Tide. The job consisted of pushing out web posters of the collegiate players wearing the colors of the NFL team they were drafted to. Each poster went out within 70 minutes or less from when they were announced as drafted.
To achieve this we photographed models with similar body types in NFL uniforms, composited the heads of the collegiate players to the body, and created a proper NFL team helmet to fit the head of the players.
The Challenges
This took place live during the 2013 NFL draft pick. The job consisted of pushing out web posters of the collegiate players wearing the colors of the NFL team they were drafted to. Each poster went out within 70 minutes or less from when they were drafted.
The solution
To achieve this we photographed models with similar body types in NFL uniforms, composited the heads of the collegiate players to the body, and created a proper NFL team helmet to fit the head of the players.
The impact
Tide and NFL twitter followers in general were excited to see the new draft picks appearing in their new team colors. Some of the reactions appear below:
@NFLfreak "Wow! Real time updates! Touchdown baby!"
