'iQ' - A380 Inflight Entertainment Touchscreen

Project scope

Digital Strategy
Creative Design
Rich Media Banners
Banner Content Management System
Social media integration

 

The Campaign

Qantas had ordered its first three Airbus A380’s and White Hawk Creative were engaged to develop the inflight entertainment (IFE) system for the aircraft. The design team conducted a usability evaluation plan and user research for the entire cabin. This comprised economy and business cabins, the first class suites designed by Marc Newson, and the crew panel and PDA. Interactions were evaluated for both touch screen and hand controls, as well as screen size, distance from seat to screen and suite controls for first class passengers. The IFE was developed in Flash, and reflects the technical limitations of the aircraft and the software capabilities of the time.  

 

The Challenges

Create an interactive touch screen environment capable of the following:
•    Pre Ordering of Meals, Drinks, Newspapers and other cabin needs.
•    Preselection of Audio playlists.
•    Passenger Service Recovery via Air to Ground communications.
•    Electronic Passenger Information Lists Delivery to Aircraft. Electronic Forms.
•    Arrival and Connecting Gate Information on board aircraft.
•    Duty Free.
•    Maintenance Management.

 

The solution

Seat mounted touch screens and PDA's
•    Full feature flash video player
•    Content management system
•    UI designs
•    Full reporting and analytics

The impact

“Everyone thinks we have more content now." - Michael Thomson, Manager of Creative Development, Qantas International Customer Experience

 

Inflight Entertainment