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SMIRNOFF

'Be There' - Since Smirnoff's new Facebook site launched with the campaign, it has over 700,000 new members, and the brands website traffic has increased five-fold.

Project scope

Digital Strategy
Creative Design
Rich Media Banners
Banner Content Management System
Social media integration

The Campaign

When was the last time you went somewhere and had an experience that profoundly affected you?  One that, afterwards, had you thinking, "I can't believe I was there."  Since its beginning, the Smirnoff Brand has played a big part in creating these magical, "should have been there," moments.  But, with this campaign, we took it one step further.  We invited consumers to join our quest to create one-of-a-kind experiences both online and off.  Through the website and social media platforms including Facebook, Youtube, and Twitter a global competition had consumers pitch an idea on Twitter for how they would propose to turn an ordinary situation into something extraordinary.  Since Smirnoff's new Facebook site launched with the "Be There" campaign, it has over 700,000 new members, and the brands website traffic has increased five-fold.

The Challenges

Smirnoff was looking for a disruptive event that would be noticed in a crowded market place where everyone is vying for your attention.

It’s almost impossible to immediately measure the impact of inspiration. We do know that over 120 STEM students were trained, which will fill over 100 jobs.

The solution

We invited consumers to join our quest to create one-of-a-kind experiences both online and off.  Through the website and social media platforms including Facebook, Youtube, and Twitter a global competition had consumers pitch an idea on Twitter for how they would propose to turn an ordinary situation into something extraordinary.  

The impact

Through the website and social media platforms including Facebook, Youtube, and Twitter a global competition had consumers pitch an idea on Twitter for how they would propose to turn an ordinary situation into something extraordinary. Since Smirnoff's new Facebook site launched with the "Be There" campaign, it has over 700,000 new members, and the brands website traffic has increased five-fold.

It’s almost impossible to immediately measure the impact of inspiration.

The lesson here? If you find your campaign's gained momentum with your fans and followers, do everything you can to keep them engaged while keeping your messaging true to your brand's voice and image.